Impartial, global financial education for all

nudge puts you in control of your money. Combining behavioral psychology, data and personalized education, our financial wellness benefit empowers people to develop their financial skills and knowledge.

A global solution without conflicting financial products, our inclusive approach is trusted by millions worldwide.

Expedia GSK Intuit Group 1166 Expedia 1 Group 1074

With nudge, you can:

Improve financial health


of nudge users are more confident in managing their finances

Drive uptake of benefits


of nudge users have a greater understanding of benefits

Financial wellness for all

For your employees

Discover the true needs of your employees to inform your wellbeing strategy, drive uptake of employee benefits and boost your people’s financial wellbeing.

Learn More

For your customers

Gain a better understanding of your customers to inform your engagement strategy, educate customers on your products and support their wellbeing.

Learn more

A global solution with a local experience

nudge, a global financial wellbeing leader, is available in 195 countries, delivering:

Inclusive experiences
Equitable, consistent financial education for all

Global mobility
Helping people relocate to a new financial environment

One global vendor
Offering simple reporting and management information

Local content
Relevant to everyone, everywhere

The impact of nudge

Using comprehensive mixed method qualitative and quantitative research, impartial research partner Censuswide analyzed and compared nudge users with non-nudge users. The findings reveal nudge impacts across three areas:

Improve financial health

Drive uptake of existing benefits

Wider business impact

User testimonials

SAP employee

By far my favourite benefit at SAP. User friendly, easy to follow and fun.

SAP employee

P&G employee

nudge is a fantastic resource. Everything I need to keep my finances ticking over nicely in one place. Such a great benefit. Reliable, fun and very well presented. Thank you!

P&G employee

Meta employee

Clear, slick and easy to find what you need.

Meta employee

Accenture employee

Really need help in this area and think this is a really great initiative. It will really help me make the most of what I have and reduce my anxiety on this topic too.

Accenture employee

We support your business values

Diversity, equity and inclusion

Financial wellbeing is an effective way to engage employee and customer communities equally and transform everyone’s financial prospects.

Unparalleled accessibility standards

Web Content Accessibility Guidelines (WCAG 2.1 AA) means our financial education content is accessible for everyone, everywhere.

Environmental, social and governance

By making our money go further, we make sure that the time spent earning it it time well spent - and every human life can count for more.

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

Read full FAQs

What is financial wellbeing?

When people are in control of their money, they’re in control of their lives. They’re happier, less anxious and more empowered. We call this “financial wellbeing”. At nudge, we believe our intelligent combination of education and technology can help create and – most importantly – maintain this happy state. Find out more.

Why is education the most effective way to improve financial wellness?

Financial wellness isn’t achieved with a one-off solution. Naturally, it’s different for everyone. For some, financial wellness is putting food on the table. For others, it’s investing for the future. The truth is, we all want to make the most of our money – high or low – to enjoy a comfortable and content quality of life.

And to make the most of our money we need to understand it. Good financial decisions are influenced, at the micro-level, by personality and preferences, and at the macro-level, by world events, the economy and government policy. All these factors are in constant flux. That’s why a one-off solution doesn’t work – everyone needs fresh, personalized education to navigate their changing circumstances, take control and improve their financial wellness. Find out more.

How does nudge work?

nudge, an impartial financial education platform, demystifies money management and coaches you to better understand your finances to help you take control. 

Our platform is powered by data and behavioral psychology – that’s nudge theory – delivering the right content to the right person at the right time.

Features include: notifications or ‘nudges’, financial education stories, a personalized financial feed and simple money management tools. All features deliver up to date, personalized skills and knowledge to help you improve your financial wellbeing. Find out more.

Get started for free today. Book a demo.

Get started for free today. Book a demo.

Networks and accreditations

REBA Black Financial Health Network EBRI Logo Black Geo (1) 27001 RGB White 2