The Financial Wellbeing Impact Awards 2025

Celebrating the Bold and Bright

26 June 2025 | 5pm - 11pm BST

Central London

The award categories

Biggest impact on benefits or retirement plan uptake

This category includes those that have used financial education or education campaigns to promote and drive uptake of their employee benefits or retirement plan.

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Most inclusive experience

This award recognizes the measures a business has taken to support inclusion and diversity through financial education.

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Wider business impact

This award celebrates the organization that demonstrates how financial wellbeing is aligned with its broader business strategy.

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Financial wellbeing champion

This category celebrates a team or individual who has had a considerable impact on the financial wellbeing strategy of their organization or customer.

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Best financial wellbeing strategy

This award celebrates the team responsible for engineering the most impactful financial wellbeing strategy, underpinned by financial education and aligned with its broader business strategy.

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Biggest impact on financial health

The winner of this category demonstrates significant positive change in people’s financial health.

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Global impact via financial education

The winner of this category demonstrates an impact on financial wellbeing by providing equitable education to their workforce around the world.

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The entries are open for all

If you are a small business, you may be wondering if you have a shot at winning. Rest assured, size won't hold you back. Our judges will carefully consider every submission and your approach to improving people's financial wellbeing, giving everyone a fair chance.

Meet the winners from last year...

Financial Wellbeing Impact Awards 2024

Biggest impact on financial health

Lighthouse

Biggest impact on benefits or retirement plan uptake

Saint-Gobain

Most inclusive experience

AXA

Wider business impact

National Numeracy

Financial wellbeing champion

Matthew Knight, Perennial

Best financial wellbeing strategy

PepsiCo

Global impact via financial education

Accenture

100+

entries

shortlisted

winners

Register and submit your entry

Download the entry form from this page and upload it here. The deadline for entries is Thursday 1 May 2025.

The Impact Awards 2025

Frequently asked questions

Here are a few of our frequently asked questions. Get in touch with awards@nudge-global.com if you can't find an answer to your question.

What is the Financial Wellbeing Impact Awards?

The awards is an annual event hosted by nudge to recognize, celebrate and honor the boldest, brightest and most impactful in financial wellbeing.

How do I submit an entry?

You submit an entry by downloading the entry form from this page and submitting it to the registration form. The deadline for entries is Thursday 1 May 2025.

When is the deadline?

The entries for the awards close on Thursday 1 May 2025.

Can I submit an entry for more than one category?

Yes, you can. But make sure you submit an individual entry form for each category, ie. if you want to submit for Best financial wellbeing strategy and Most inclusive experience, you need to upload two entry forms and check both boxes.

How will the winners be decided?

Each year we invite a distinguished panel of judges to assess the entries.

The shortlisted companies will be selected by evaluating all award entries against the below criteria
- If the entry answered the question clearly and in full
- If it shows unique innovation
- And if it demonstrates impact either with numbers or anecdotal feedback.

The judging panel will score the anonymous entries using the same criteria.
The companies with the highest scores in each category will be chosen as winners or highly commended.

Can I attend the event without submitting an entry for an award?

Yes, you are welcome to register to attend the event, even if you don't submit an entry. Please register using the form on this page.

Networks and accreditations

Here's what attendees from last year had to say...

"Everything was fantastic. The event was planned extremely well, with attention paid to every little detail. I enjoyed myself very much and am very thankful for the opportunity to join. Thank you!"

Delta

"Great event, good to see you celebrating your client's successes."

People's Partnership

"The fact it starts at 5pm is brilliant, makes it so much easier. The number of awards is great too as so many award ceremonies have far too many, people start to lose interest after so long. I honestly thought it was brilliant."

AXA XL