Our story

Between 2001 and 2013, Nudge founders, Jeremy and Tim, helped over 1,000,000 employees better understand their employee benefits.

In 2013, they realised that the traditional employee benefit model (employers providing products for their employees) was one-dimensional and no longer worked – employees didn’t understand nor appreciate their benefits and had more fundamental money challenges to worry about.

They realised that benefits need a proactive focus on wellbeing and that successful employee benefit provision is dependent on a thorough understanding of, and healthy relationship with money.

Our purpose

Nudge exists to shine a light on the world of money. Since our inception, we’ve been empowering our Nudge Community to successfully navigate the choppy seas of personal finance.

We’re not looking for a short-term fix. We’re achieving long-term behavioral change through changing our Community’s relationship with and attitude to money.

As a team we’ve seen, and some of us have been directly impacted by the devastating consequences of poor financial wellbeing so fixing this is more than a job for us – it’s our calling.

As part of our work, we’re delighted to support The Money Charity, the UK’s financial capability charity, who are unique in educating children, young people and adults. As partners, we are 100% aligned on the need for sales-free and inclusive financial education as a means of improving financial literacy to tackle the UK`s financial wellbeing problem.

Nudge in a Nutshell

Our 90-second summary of how we’re Making Money Simpler.

Total transparency

If you only remember one thing about us, it should be that we are obsessively independent – sales-free.

The CIPD (Chartered Institute of Personnel and Development) define financial wellbeing as “…the development of skills and capabilities to manage money…” which, is the guiding principle of our solution and reflected in our model: employers pay for the service so that their people don’t have to via advertising, data mining or product distribution.

This puts us at direct odds with others in our space who are commercially motivated to sell loans, mortgages, cars, pensions, financial advice or any other form of product rather than helping recipients improve their attitude towards and long term relationship with money.

This provides our clients, employers, with peace of mind to promote our product and our Nudge Community, the employees of our clients, reassurance to use the service. If you’re learning about loans, you won’t be called a week later to be sold one.

We are motivated and remunerated to support your people…all of them.

Financial literacy for everyone

With no products to sell, Nudge is non-discriminative service that is truly inclusive.

Regardless of the age, wealth, knowledge or interests of our Nudge Community, there are significant opportunities to improve financial literacy and wellbeing:

  • Apprentices: moving out of home, getting first credit card, shopping safely online.
  • Graduates: student loan, getting on the housing ladder, joining a pension.
  • Young Parents: Junior ISAs, Wills, protection & insurance.
  • Families: Pocket money, holidays, mortgages.
  • Baby boomers: life after work, inheritance planning, students & graduates (for their children).
  • Retirees: avoiding scams, Wills, everyday finances.

Ask us for examples of how we’re helping people like you.

Service to match your budget

Being a sales-free solution, Nudge is a paid-for service. Being paid for helps sponsoring employers to achieve:

  • Peace of mind that they have no liability that comes from facilitating product distribution.
  • The broadest possible engagement (average engagement levels at Nudge at 60%-75%).
  • A partner who is similarly aligned on improving financial wellbeing.

To support a range of budgets, there are a range of service offerings. Get in touch to find out more.