Financial education, uniquely tailored to your customers

Underpinning your customer or member experience strategy with financial education is a gift that they will value for life.

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People with access to nudge:


more hopeful about their financial situation


have reduced their debt


better take-up of products and services

With nudge you get:

A financial education solution

Drawing on behavioral psychology and data, our solution offers personalized, engaging financial knowledge and skills to educate and delight. Unaffiliated with conflicting financial products, our inclusive solution is trusted by millions of people across the world.

The power of data and insights

Want to know more about the financial needs, habits, and interests of all your customers? Get access to aggregated data to build a full picture of your customers’ world, including what really matters your audience so you can build future propositions, how they like to be communicated with and much more.

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Drive uptake of products and services

By combining data and analytics with AI and machine learning, you can drive uptake of your products and services through personalized and timely nudges.

Measure tangible wellbeing impact

Our financial health checkup helps your customers to understand where they’re thriving and where there’s room for improvement - from saving and spending to borrowing and planning. They’ll get an instant score with a plan of recommended financial education stories and articles to improve their financial health. This enables you to measure the impact nudge is having on their score over time.

An inclusive solution for your ESG strategy

nudge provides an inclusive solution that improves the financial wellbeing of all your customers.

Something for everyone
Topics and mixed media content

Data driven personalization
Right content, to the right person, at the right time

WCAG compliant
Highest accessibility standard

Community support
Targeted campaigns and masterclasses for your customers

Global tech experience
Equitable support for all your locations

Learn how Money Sweetspot leads customers out of debt

View case study


global clients




lives touched

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

Read more FAQs

What is nudge?

nudge is an impartial, global financial education platform for all.

Our platform coaches your customers to take action on their finances, to feel in control of their life. Key features include:

  • Prompts and reminders: When there’s an event in personal finance your customers need to know - or take action on, we'll send them a personalized, timely prompt - or ‘nudge’ - as a reminder.
  • Personalized feed and stories: nudge provides financial skills and knowledge, designed just for your customers and their circumstances. Right from their first visit, there’s always a clear next step in their financial wellness journey.
  • Money management tools: Starting with a 'People Like You' comparison, the budget tool helps your customers plan anything from holidays to school fees. And savings, borrowing and life goal planners help them to manage all kinds of finances, and take control.
  • No sales pitches: With nudge, you don’t have to worry about someone trying to sell your customers financial products. We only give them the tools they need to achieve financial wellness, and nothing more.

Who creates the financial education content?

Financial education without the sell.

All of the content on our platform is created by an in-house team of international editors and copywriters. This way we can ensure that the education we provide is high quality, consistent and 100% impartial.

Is the nudge technology provided by a third party?

nudge is a single, secure global provider.

And no, all technology and content is owned by nudge.

Get started for free today. Book a demo.

Get started for free today. Book a demo.

Networks and accreditations

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