September 20 2023 | Team nudge
Global benefit edu-action: it's time to make moves
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New City and Guilds Group Financial Education Programme
Global leader in skills development City & Guilds Group, in conjunction with Nudge, has launched a new financial education programme for its 900+ UK-based employees.
Ricardo D’Ash, Group Reward Manager at City & Guilds Group comments: “As a business our purpose is about developing skills. By adding financial education to our reward strategy, we want to give our people the skills and capabilities to better manage their money and prepare not only for their financial futures, but those ‘rainy day’ moments.”
The new service was launched via a series of roadshows in Burntwood, Brighton, London and Wakefield, as well as webinars, email and poster campaigns.
Ricardo continues: “City & Guilds Group were one of the early pioneers when launching flexible benefits and have offered focused physical and mental wellness support since 2010. When we decided to add a financial wellness element to our strategy, we concluded that this was best delivered through a personalised financial education programme.”
The Nudge financial education tool will work in two ways:
1. Provides employees with access to an online platform that helps make money simpler and enables them to plan to achieve their financial dreams and goals.
2. Sends employees ‘nudges’ – personalised, bite sized tips and guidance when there is something they need to know about. This might be changes in legislation or interest rates, lifestyle changes such as moving home, or a change to an employee benefit.