nudge and RNIB make financial education accessible to all

5 min read

nudge and RNIB make financial education accessible to all

LONDON, November 8, 2022- Royal National Institute of Blind People (RNIB), the UK's leading sight loss charity, has partnered with nudge to provide people with sight loss access to impartial financial education.

nudge’s technology now complies with the Web Content Accessibility Guidelines(WCAG) - the golden standard of web accessibility around the globe, to ensure that the platform was suitable for all needs. A non-negotiable element was to ensure that nudge was designed for users with neurodiversity issues, compatible with a screenreader, and accessible with a keyboard.

RNIB’s recent survey found that the financial situation of 69% of blind and partially sighted people had worsened as a consequence of the cost-of-living crisis. People with sight loss already face additional costs in their lives that have been exacerbated by recent inflation. So RNIB partnered with nudge to ensure their global financial education platform was accessible to help their community develop the skills and knowledge to take control of their money.

“We are delighted to be able to offer the nudge financial education platform to all RNIB employees, especially during the current cost of living crisis. nudge have worked in partnership with our Reward Team to launch the platform and collaborated with RNIB’s Accessibility Team to ensure that financial education is fully accessible for blind and partially sighted users. We will continue to work with nudge and focus on financial education that will drive employee engagement with the platform through a series of internal workshops.”

Louise Wells, RNIB, Rewards and Pensions Lead

“Our partnership supports RNIB on its mission to lead the creation of an accessible world. What’s more, our values around equality align–to create a brighter financial future for everyone, everywhere. Money is one of the biggest factors in everyone’s lives, access to financial education should be equal too.”

Tim Perkins, nudge, CEO

About nudge

nudge is the impartial, global financial education benefit for all. Combining behavioral psychology, data and personalized education, nudge empowers people to develop their financial skills and knowledge. A global benefit without conflicting financial products, our inclusive approach is trusted by millions worldwide.

About RNIB

We are the Royal National Institute of Blind People (RNIB).Every six minutes, someone in the UK begins to lose their sight. RNIB is taking a stand against exclusion, inequality and isolation to create a world without barriers where people with sight loss can lead full lives. A different world where society values blind and partially sighted people not for the disabilities they’ve overcome, but for the people they are. RNIB. See differently.

Call the RNIB Helpline on 0303 123 9999 or visit