September 20 2023 | Team nudge
Global benefit edu-action: it's time to make moves
Our latest ebook on how to drive awareness, understanding and action on employee benefits.
Never in the history of hacking has there been such a high profile perpetration, as yesterday’s Twitter ‘smash and grab’ bitcoin scam. The hijackers targeted US billionaires and celebrities, capitalising on the wealth and the heartstrings of their followers. Targeted accounts received hundreds of contributions totalling more than $100,000 (£80,000), according to blockchain records. Only hours after the incident Twitter stock slid 4% whilst celebrities lost millions of followers. The operation was devastating to our trust - and perhaps more mistrust is needed?
Since lockdown began, over £16 million has been lost to online fraud in the UK. What’s surprising is nearly a quarter of victims (24%) are aged 18 to 26 - a generation of early adopters and hands-down the most tech savvy among us. What that tells us is it’s no longer just those without tech knowledge that are at risk. We are all at risk of falling victim to cybercrime - more so now, since our lives have fully migrated online.
The question is, what are we doing to protect ourselves? Norton antivirus won’t shield us from phishing, form-jaking or fake social media shopping. We need our wit about us. We need education. Financially knowledgeable individuals have a higher propensity to detect fraud, in fact people with low financial well-being, have depleted capacity to manage their finances placing fraud detection as the lowest priority - adding insult to injury.
The time is now to take financial education and literacy seriously as we navigate more sophisticated financial cybercrime, fraud and scams. We need to build confidence and competence to operate online. Let’s empower our people with financial education to build strong financial fraud-free futures.
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The nudge solution uses insights from behavioral psychology – nudge theory – to increase the likelihood of positive outcomes for our users.
It’s about how and when you present options – delivering the right content to the right person at the right time – for all the right reasons.
So they can make the right decisions and improve their financial wellbeing.
nudge uses simple, relevant, timely education to help people understand complex financial matters.
nudge helps people take simple proactive actions to increase their wealth, avoid financial problems and make managing money simple and stress-free (sometimes even a pleasure).
nudge helps people achieve financial wellbeing and happiness.