Customer engagement like never before

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nudge is a financial wellbeing web app

That coaches your people to understand and manage their finances, giving them better control of their money and future.

Key features

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Unique post, articles and stories

To guarantee independence, engagement and the highest standards, all of our content is crafted by our team of global editors. Giving your customer the very best user experience.

nudge works for you

A nudge is the most effective way of communicating with your customers. It’s a blank canvas to create your own content and promote it. Whilst reminding your customers of the financial actions they need to take.

Communication that works

A nudge is the most effective way of communicating with your customers. It’s a blank canvas to create your own content and promote it. Whilst reminding your customers of the financial actions they need to take.

Understand your customers

nudge's unique platform features enable you to track what interests your customers most. Whether it's financial topics, your promotions, or general updates. nudge can help you give your customers what they want to read.

Improve customer loyalty and engagement

Empower your customers to make their own financial decisions is a powerful gift to give. One that will strengthen company loyalty and product engagement.

Position your products and services

nudge delivers a diverse range of interesting and relevant posts and articles to your customers. In addition, you can feed in your own product and service updates to keep your customers informed and entertained.

Enhance your brand

Unlike every other financial wellbeing platform on the market - nudge is totally transparent and 100% free of bias. Our trusted platform is a unique opportunity to authentically elevate your brand.

150+

GLOBAL CLIENTS

50+

COUNTRIES

500K

PEOPLE SUPPORTED

nudge is the world’s leading financial wellbeing platform that integrates news, data and behavioral psychology. nudge gives your customers personalized financial education, timely unbiased prompts, stories and tools to help them plot a path to prosperity.

We’re ready… are you?

Improve your customer’s financial wellbeing

nudge sounds great in theory. In practice, it’s even more impressive. Explore our market-leading content, intelligent tools and nudges.

Understand and improve

Our “nudgenomics” analytics suite tells you what areas of personal finance really matter to your customers, so you can make evidence-based decisions on the future of your retention strategy.

Client success stories