Why we do
what we do
In today’s complex financial world, ignorance isn’t bliss. For billions of people, it’s hardship, hassle and lost opportunity. But we believe change is possible.
We believe in financial wellbeing – when people are in control of their money, they’re in control of their lives. And if we can help make their salaries, or wages, or payments go further. We can make sure time spent working is time well spent – so every human life counts for more.
We believe education and technology together create control. When people feel the benefits of financial education, they understand. When they understand they act. When they act they’re rewarded. When they’re rewarded they come back for more. And this virtuous cycle, once created, will continue – creating brighter financial futures for everyone, everywhere.
Want to know more about how we are changing the world? Have a read of our manifesto.