Find out more about nudge, the leading financial wellbeing employee benefit

nudge is an impartial, global financial education platform for all.

Our platform coaches you to take action on your finances, to feel in control of life. Key features include:

• Prompts and reminders: When there’s an event in personal finance you need to know about, or take action on, nudge will send you a personalized, timely prompt or ‘nudge’ to remind you.
• Personalized feed and stories: nudge provides financial skills and knowledge, designed just for you and your circumstances. Right from your first visit, there’s always a clear next step in your financial wellness journey.
• Money management tools: Starting with a view of what people like you do with their money, the budget tool helps you plan anything from holidays to school fees. And savings, borrowing and life goal planners help you manage your all kinds of finances projects, and take control.

nudge demystifies money management for all. available in over 100 countries, nudge is for everyone, everywhere. nudge is available via a sponsoring organization for their employees, customers, members or communities.

No. nudge is 100% impartial financial education. Transparent and free from product or provider bias. This allows nudge to focus on improving users’ financial skills and knowledge without the conflict of product or service distribution.

As a customer of nudge, our team of experts will support you through not just the implementation and launch of nudge, but continuously through to adoption and optimization. We'll meet regularly to review engagement with nudge and the financial interests and needs of your people. You can use these insights to inform your wider wellbeing and benefits strategy. You'll be invited to join our online client community to share best practice with your peers, get access to resources and use our communication toolkits to make the most of your investment.

As a sponsor (the organization funding nudge for your users), your relationship with nudge is overseen by a Client Success Manager who uses nudgenomics (data and analytics and MI) to help you understand and grow user engagement. You can also share ideas, challenges and objectives so that together, we can support your wider business goals, such as: diversity and inclusion, employee experience, employer brand and wellbeing strategy.

For users, helpline support is available, as well as self-serve tutorials plus live and recorded masterclasses to help them make the most of nudge.

nudge pricing is based on factors including the number of users, the number of countries, your chosen term and the extent to which you want to use nudge for bespoke financial education, unique to your organization.

Get in touch and we’ll discuss your specific requirements and how nudge can support your objectives. We'll then provide commercial options and help you build a business case, as required.

The nudge platform combines personal finance education, information on individual users and behavioural psychology to provide individuals with in-the-moment personalized financial education via a newsfeed, personalised nudge's, tools and stories. nudge provides peace of mind that when something happens in the world of money that you need to know about, you have access to a safe-space to learn about it - and take action.

So we know who to provide nudge access to, you’ll need to set up the transfer of data at an agreed frequency via SFTP. From a user experience perspective, we can provide nudge as:

• A stand-alone service, with users accessing the platform via single sign-on or with a username and password.
• Integrated into your existing technology, for example through your benefits portal.

Yes. Branding options include: -

• nudge
• co-branded
• white labeled
• brand specific to the program

No, all technology and content is owned by nudge. nudge is a single, secure global provider.

On average, between 10 and 15 times a year but it depends on: -

• how much we know about the specific person
• how much legislative activity there is and
• how much you use nudge as an education tool on your employee benefits

All of the content on our platform is created by an in-house team of international editors and copywriters. This way we can ensure that the education we provide is high quality, consistent and 100% impartial.

Yes. The nudge technology uses data and behavioral psychology to get the right content to the right people, at the right time - be that our content or your own.

Yes, all of our users experience a personalized feed of posts, articles and stories. But should they want to learn about something outside of their circumstances, users can choose to see all content.

Optimize your workforce

Through impartial financial education, nudge helps reduce financial stress and increase happiness. This reduces absenteeism and increases engagement, productivity and performance.

Employee benefit engagement

As a single, secure global provider, nudge improves your employees' understanding and awareness of your full benefits offering. Delivering further uptake and engagement.

Better business efficiency

Reduce the amount of time your HR and reward teams spend answering queries on employee benefits and administrative tasks. nudge will educate your people for you, and with minimal effort from your team.

nudge users get access to a range of money management tools to help them budget, invest and save.

In the world of personal finance, there are regular updates, announcements and legislative changes that impact people’s finances. So, we publish new educative content on these changes everyday.

When there’s something you need to know, or a financial action you ought to take, you’ll get a nudge. And because we know people like to receive information in different forms, users can select whether to get them on email, text message or WhatsApp.

• Improved employee financial skills and knowledge
• Reduced employee stress
• Increased benefits uptake
• Increase retirement provision
• National insurance savings

Optimize your workforce

Through impartial financial education, nudge helps reduce financial stress and increase happiness. This reduces absenteeism and increases engagement, productivity and performance.

Employee benefit engagement

As a single, secure global provider, nudge improves your employees' understanding and awareness of your full benefits offering. Delivering further uptake and engagement.

Better business efficiency

Reduce the amount of time your HR and reward teams spend answering queries on employee benefits and administrative tasks. nudge will educate your people for you, and with minimal effort from your team.

nudge users get access to a range of money management tools to help them budget, invest and save.

• Improved customer financial skills and knowledge
• Increased customer loyalty and engagement
• Increased products and services uptake
• Enhanced brand through impartial and ethical education

Really, financial wellbeing is an outcome - it’s about individuals’ having the knowledge and skills to make the most of an income – high or low – and enjoy a comfortable and contented quality of life. There’s a whole world of personal finance that spans beyond the workplace which needs to be understood and maximised by your employees.

nudges

When there’s something you need to know, or a financial action you ought to take, we send you a personalized, timely, nudge to remind you to do it.

Financial education feed

A personalized feed full of bite-sized financial education posts and snackable articles, all curated to circumstance and interests.

Tools

Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected.

Stories

Step inside our library of dynamic financial learning stories, created to help you achieve what you want in life. It could be buying a home, saving for a holiday or getting out of debt.

Employers are in a unique position to provide the kind of financial education that can change lives. By incorporating financial education into their benefits program, organizations can ensure employees have the tools they need to thrive.

Employees who receive financial education are four times more likely to feel pride and contentment in their financial situation and twice as likely to feel hopeful about their financial future. Financial literacy can contribute to greater holistic wellbeing among your people.

Through 'nudges', tools, stories and a financial education feed, nudge provides bite-sized impartial financial education posts and snackable articles, all curated to circumstance and interests.