Impartial financial education platform, for all.

nudge demystifies money management for all. Drawing on behavioral psychology and data, our global financial education benefit offers personalized, engaging knowledge and skills to improve user wellbeing.

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Financial education without the sell

Financial education without the sell

Financial education platform that is free of financial products, reduces misinformation and offers impartial education that people can trust.

Accessible financial wellness for all

Accessible financial wellness for all

Inclusive technology that provides financial skills and knowledge to diverse populations worldwide by simplifying personal finance.

Powered by psychology

Powered by psychology

Our platform uses behavioral psychology and data to share personalized, impartial and timely information to help them thrive.

A single, secure global provider

A single, secure global provider

nudge provides a seamless experience across the world and securely handles sensitive financial and personal data.

Financial wellness for all

For your employees

nudge’s global, impartial financial education platform helps you understand your employees’ needs, informs your wellbeing strategy, drives uptake of employee benefits and boosts your people’s financial wellbeing.

nudge for employees

and your customers

nudge’s financial education platform helps you understand your customers, educate them on your products and reduce churn.

nudge for customers

300+ organizations love nudge

You can judge nudge by the companies we keep

Client Case Studies
We are live in 100+ countries

We are live in 100+ countries

Available across the world and unaffiliated with conflicting financial products, our inclusive approach is trusted by hundreds of thousands of people across the world. Clients

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

Read full FAQs

What is financial wellbeing?

When people are in control of their money, they’re in control of their lives. They’re happier, less anxious and more empowered. We call this “financial wellbeing”. At nudge, we believe our intelligent combination of education and technology can help create and – most importantly – maintain this happy state. Find out more.

Why is education the most effective way to improve financial wellness?

Financial wellness isn’t achieved with a one-off solution. Naturally, it’s different for everyone. For some, financial wellness is putting food on the table. For others, it’s investing for the future. The truth is, we all want to make the most of our money – high or low – to enjoy a comfortable and content quality of life.

And to make the most of our money we need to understand it. Good financial decisions are influenced, at the micro-level, by personality and preferences, and at the macro-level, by world events, the economy and government policy. All these factors are in constant flux. That’s why a one-off solution doesn’t work – everyone needs fresh, personalized education to navigate their changing circumstances, take control and improve their financial wellness. Find out more.

How does nudge work?

nudge, an impartial financial education platform, demystifies money management and coaches you to better understand your finances to help you take control. 

Our platform is powered by data and behavioral psychology – that’s nudge theory – delivering the right content to the right person at the right time.

Features include: notifications or ‘nudges’, financial education stories, a personalized financial feed and simple money management tools. All features deliver up to date, personalized skills and knowledge to help you improve your financial wellbeing. Find out more.

Get started for free today. Book a demo.

Networks and accreditations