Tim Perkins, nudge CEO and Co-Founder
"Research has been the cornerstone of nudge since day one. Back in 2014 we launched our inaugural research, and have done annually ever since. What’s particularly striking this year is that, although we concluded the survey with Censuswide in February 2025, the geopolitical landscape has shifted significantly since then, and a prevailing sense of volatility remains. Over the years, it’s become clear that the cost of poor financial wellbeing is undeniable – higher absenteeism and healthcare costs coupled with lower morale, engagement, innovation and retention.
Now, with the 2025 edition, our biggest research yet, we can see that when people feel financially secure, they thrive, and so do organizations. Financial wellbeing has never been more urgent, especially with global volatility and economic change."
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