Global financial education, with a local experience

nudge is impartial and unaffiliated with financial products. Our inclusive platform improves wellbeing through financial skills and knowledge for everyone, everywhere.

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People with access to nudge:


have reduced their debt


have increased their savings


are more hopeful about their financial situation

nudge's key features:

Personalized financial education feed

A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.

Get a nudge in the right direction

Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.

Change the narrative with stories

Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.

Make money management easy with tools

Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.

Check your financial health

Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.

Book a demo

Explore the nudge platform

Take a tour of nudge’s key features and find out how we empower 1.5m+ users with personalized, impartial financial education for brighter financial futures.

Updating your profile

Updating your profile

Check your financial health

Check your financial health

Friends and family

Friends and family

Personalized education feed

Personalized education feed

Financial education stories

Financial education stories

Globally consistent, locally tailored

When it comes to financial education for all, we provide everyone with a consistent, personalized tech experience. nudge provides country specific financial education in local language and currency, including these key features:

Accessing the nudge platform

Accessing the nudge platform

There are multiple ways people can access nudge, including: Single Sign-On (SSO), manual registration or a combination (hybrid) of both.

Preferred language

Preferred language

To drive engagement and reach a wider audience, the nudge platform offers the ability for people to choose their preferred primary language.


Switching countries

Switching countries

People are more mobile than ever, both professionally and personally. nudge’s country switching enables access to localized financial education, no matter where a person is in the world.

Our global financial experts

nudge’s impartial financial education is created and maintained by our financial experts and delivered through market-leading technology.

Our editorial team research, compose, design and deliver in-country financial education. And as the nudge community grows, so does our global editorial team, supporting our client's key locations, in their local languages.

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.


What is nudge?

nudge is an impartial, global financial education platform for all.

Our platform coaches you to take action on your finances, to feel in control of life. Key features include:

  • Prompts and reminders: When there’s an event in personal finance you need to know about, or take action on, nudge will send you a personalized, timely prompt - or ‘nudge’ - to remind you.
  • Personalized feed and stories: nudge provides financial skills and knowledge, designed just for you and your circumstances. Right from your first visit, there’s always a clear next step in your financial wellness journey.
  • Money management tools: Starting with a view of what people like you do with their money, the budget tool helps you plan anything from holidays to school fees. And savings, borrowing and life goal planners help you manage all kinds of finances and take control.
  • No sales pitches: With nudge, you don’t have to worry about someone trying to sell you financial products. We give you the tools you need to achieve financial wellness, and nothing more.

Does nudge sell financial products or services?

No. nudge is 100% impartial financial education.

That's transparent and free from product or provider bias. This allows nudge to focus on improving financial skills and knowledge without the conflict of product or service distribution.

What tools does nudge include?

You can access a variety of money management tools, designed to help you budget, invest and save.

Get started for free today. Book a demo.

Get started for free today. Book a demo.

Networks and accreditations

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