How personalized financial education drives benefits uptake

Established: 2006

Employees: 300+

Industry: Financial Services

The challenge

Natixis Corporate & Investment Banking (Natixis CIB), a leading global investment bank, believe that their most valuable asset is their employees – the people who drive the firm forward through their expertise, dedication, and unique perspectives. In this spirit, Natixis CIB’s Human Resources team continue to invest in their people, to enrich their lives through a robust wellbeing strategy. To enhance the strategy the team set out to take their financial wellbeing program to the next level.

Their financial wellbeing program objectives are to increase awareness and uptake of its comprehensive "Purple Benefits" package, boost financial literacy, and align with broader DE&I goals. An additional motivator was the recent increase in employers National Insurance to 15%, prompting a need for solutions that could generate savings for both Natixis CIB and its employees. They recognized that to achieve this, they needed to increase action within their program.

The solution

Natixis CIB partners with nudge on an integrated communications strategy to empower employees with the skills and knowledge to make informed financial decisions, with impartial, personalized financial and benefit education at the heart.

The team delivers monthly wellbeing newsletters leveraging nudge's financial wellbeing calendar to promote social awareness initiatives, nudge’s financial education, and highlighting relevant benefits including bonus exchange into pension, holiday trading, retirement contribution matching, and salary sacrifice car schemes.

Timely communications are sent by nudge to drive awareness, understanding, and uptake of benefits within the context of financial education. This includes campaigns for Global Money Week, Pension Awareness Week, World Mental Health Day, and International Day of Families, where nudge and Natixis CIB spotlight relevant benefits like will writing, life assurance, and retirement plans. To support the campaigns, nudge provides creative communication toolkits to drive activity through various internal channels.

Natixis CIB enhanced their nudge offering by launching on-demand, in-platform masterclasses. These sessions cover a range of topics like investing, debt and budgeting and are accessible through the platform 24/7 – so people can learn in their own time and with their loved ones.

nudge enables Natixis CIB to track engagement trends, target communications (e.g., to new joiners), and adapt support in real-time. Through nudge’s powerful analytics dashboard, ‘nudgenomics,’ Natixis CIB has insight into their peoples' wants, needs, dreams, and goals – helping them to continuously review and evolve their program to enhance the employee experience and organizational performance. 

The results

With high repeat engagement levels with the nudge platform (77%) and a 7 point increase in overall employee financial health score (from 50-57), Natixis CIB also saw incredible impact across their benefits package: