nudge and RNIB partnership makes financial education accessible to all

nudge and RNIB partnership makes financial education accessible to all

Established: 1868 
Industry: Charity
No. of employees: 1,200

The challenge

Royal National Institute of Blind People’s (RNIB) recent survey found that the financial situation of 69% of blind and partially sighted people has worsened because of the cost of living crisis.

People with sight loss already face additional costs in their lives that have been exacerbated by recent inflation.

So, RNIB partnered with nudge to ensure that the financial education was accessible to everyone, and to help their community develop the skills and knowledge to take control of their money.

The solution

At nudge, we are committed to making impartial financial education accessible to all. Our platform complies with the Web Content Accessibility Guidelines (WCAG 2.1 AA) – the golden standard of web accessibility around the globe, to ensure that nudge can meet everyone’s needs.

In partnership with the Royal National Institute of Blind People (RNIB), our latest developments optimized the experience for neurodivergent users and those who require screen readers and keyboard accessibility. These improvements make our platform more inclusive for everyone.


employees have interacted with the nudge platform


engagement with nudge

We are delighted to be able to offer the nudge financial education platform to all RNIB employees, especially during the current cost of living crisis. nudge has worked in partnership with our Reward Team to launch the platform and collaborated with RNIB’s Accessibility Team to ensure that financial education is fully accessible for blind and partially sighted users. We will continue to work with nudge and focus on financial education that will drive employee engagement with the platform through a series of internal workshops.

Louise Wells

Rewards and Pensions Lead