Virgin Atlantic launches financial education program

Virgin Atlantic, one of the world’s leading airlines, has launched a new financial education program for its employees, in conjunction with nudge.

The company employs around 9,500 people throughout the UK including the Virgin Holidays brand.

The launch of Financial Education is the latest element of the wellbeing strategy that Virgin Atlantic has been introducing under the ‘Working Well, Living Better’ banner, which focuses on three aspects of wellbeing: mental health, physical health and financial health.

Dani Brackpool, Benefits Manager at Virgin Atlantic comments: “Ensuring our people feel happy and supported in the workplace is our priority, and creating a culture of wellness is integral to that. We were delighted to achieve the National Workplace Wellbeing Charter in November, and are always looking for new initiatives to support our employees at work and at home. This month we introduced Financial Education to Virgin Atlantic and Virgin Holidays as part of our “Working Well, Living Better” wellness strategy.”

The new Financial Education service will be launched via a series of national roadshows, intranet articles, internal social media posts, flyers and a video campaign.

Dani continues: “Thousands of people work at Virgin Atlantic and Virgin Holidays so we needed a platform which could offer personalized education covering a wide range of topics and needs. This system can be accessed from anywhere in the world and offers our people helpful tools to make managing their money and financial wellness easier – all at the touch of a button.”

The provision of Financial Education from Nudge will work in two ways:

• Providing employees with access to an online platform that helps them to be savvy with their money and plan to achieve their financial Dreams and Goals.
• Sending employees ‘nudges’ – personalized, bite sized tips and guidance when there is something they need to know about. This might be changes in legislation or interest rates, lifestyle changes such as moving home, or a change to an employee benefit.