Global financial education, with a local experience

nudge is impartial and unaffiliated with any financial products.

Our inclusive platform improves wellness through financial education and personalized communication for everyone, everywhere.

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A global solution with a local experience

A global solution with a local experience

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nudge, a global financial education leader in 195 countries, delivering:

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Personalized financial education feed

A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.

Change the narrative with stories

Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.

Get a nudge in the right direction

Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, Teams, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.

Make money management easy with tools

Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.

Check your financial health

Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.

Book a demo

People with access to nudge:

35%

have reduced their debt

41%

have increased their savings

66%

are more hopeful about their financial situation

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Explore the nudge platform

Take a tour of nudge’s key features and find out how we empower 1.5m+ users with personalized, impartial financial education for brighter financial futures.

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Updating your profile

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Check your financial health

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Friends and family

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Personalized education feed

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Globally consistent, locally tailored

When it comes to financial education for all, we provide everyone with a consistent, personalized experience. nudge provides country specific financial education in local language and currency, including these key features:

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Accessing the nudge platform

Accessing the nudge platform

There are multiple ways people can access nudge, including: Single Sign-On (SSO), manual registration or a combination (hybrid) of both.

Preferred language

Preferred language

To drive engagement and reach a wider audience, the nudge platform offers the ability for people to choose their preferred primary language.

 

Switching countries

Switching countries

People are more mobile than ever, both professionally and personally. nudge’s country switching enables access to localized financial education, no matter where a person is in the world.

Our global financial experts

Our global financial experts

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nudge’s impartial financial education is created and maintained by our financial experts and delivered through market-leading technology.
Our editorial team research, compose, design and deliver in-country financial education. And as the nudge community grows, so does our global editorial team, supporting our client's key locations, in their local languages.

Something for everyone

Topics and mixed media content

Data driven personalization

Right content, to the right person, at right time

WCAG compliant

Highest accessibility standard

Community support

Targeted campaigns and masterclasses for employee resource groups

Global tech experience

Equitable support for all your locations

Learn how Expedia rolled out nudge in 57 countries.

View case study

Case studies

99% engagement with launch program.

88% of employees make use of benefit allowance.

68% engagement with retirement contribution window.

Read case studies

300+

Global clients

100+

Countries

1.5m

Lives touched

nudge's key features

Personalized financial education feed

A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.

Get a nudge in the right direction

Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, Teams, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.

Change the narrative with stories

Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.

Make money management easy with tools

Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.

Check your financial health

Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.

Book a demo

Get started for free today. Book a demo.

Frequently asked questions

Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.

READ FULL FAQS

What is nudge?

nudge is an impartial, global financial education platform for all.

Our platform coaches you to take action on your finances, to feel in control of life. Key features include:

  • Prompts and reminders: When there’s an event in personal finance you need to know about, or take action on, nudge will send you a personalized, timely prompt - or ‘nudge’ - to remind you.
  • Personalized feed and stories: nudge provides financial skills and knowledge, designed just for you and your circumstances. Right from your first visit, there’s always a clear next step in your financial wellness journey.
  • Money management tools: Starting with a view of what people like you do with their money, the budget tool helps you plan anything from holidays to school fees. And savings, borrowing and life goal planners help you manage all kinds of finances and take control.
  • No sales pitches: With nudge, you don’t have to worry about someone trying to sell you financial products. We give you the tools you need to achieve financial wellness, and nothing more.

Does nudge sell financial products or services?

No. nudge is 100% impartial financial education.

That's transparent and free from product or provider bias. This allows nudge to focus on improving financial skills and knowledge without the conflict of product or service distribution.

Can I create my own content for the nudges and the financial education feed?

Yes. nudge technology uses data and behavioral psychology to deliver the right content to the right people, at the right time - be that our content or your own.

What tools does nudge include?

You can access a variety of money management tools, designed to help you budget, invest and save.

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Financial wellness for all

For your employees

Discover the true needs of your employees to inform your wellbeing strategy, drive uptake of employee benefits and boost your people’s financial wellbeing.

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For your customers

Gain a better understanding of your customers to inform your engagement strategy, educate customers on your products and support their wellbeing.

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Client Stories

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76% of employees say that they’ve had challenges understanding and making the most of their benefits.

The opportunity to increase benefit understanding and utilization is huge and the potential to improve financial wellbeing is even bigger. Find out how to educate and drive action on your benefits to improve your people's financial wellbeing today.


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Get started for free today. Book a demo.

Get started for free today. Book a demo.