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Global financial education, with a local experience
nudge is impartial and unaffiliated with any financial products.
Our inclusive platform improves wellness through financial education and personalized communication for everyone, everywhere.
A global solution with a local experience
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Personalized financial education feed
A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.
Change the narrative with stories
Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.
Get a nudge in the right direction
Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, Teams, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.
Make money management easy with tools
Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.
Check your financial health
Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.
Book a demo
People with access to nudge:
have reduced their debt
have increased their savings
are more hopeful about their financial situation
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. 2
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Explore the nudge platform
Take a tour of nudge’s key features and find out how we empower 1.5m+ users with personalized, impartial financial education for brighter financial futures.
Globally consistent, locally tailored
When it comes to financial education for all, we provide everyone with a consistent, personalized experience. nudge provides country specific financial education in local language and currency, including these key features:
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Our global financial experts
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nudge’s impartial financial education is created and maintained by our financial experts and delivered through market-leading technology.
Our editorial team research, compose, design and deliver in-country financial education. And as the nudge community grows, so does our global editorial team, supporting our client's key locations, in their local languages.
Something for everyone
Topics and mixed media content
Data driven personalization
Right content, to the right person, at right time
WCAG compliant
Highest accessibility standard
Community support
Targeted campaigns and masterclasses for employee resource groups
Global tech experience
Equitable support for all your locations
Learn how Expedia rolled out nudge in 57 countries.
View case studyCase studies
99% engagement with launch program.
88% of employees make use of benefit allowance.
68% engagement with retirement contribution window.
300+
Global clients
100+
Countries
1.5m
Lives touched
nudge's key features
Personalized financial education feed
A personalized feed full of bite-sized financial education and snackable articles, all curated to be inclusive of circumstances and interests. In one click, save and review later - or share with friends and family so they can benefit too. With a 68% global engagement rate, nudge makes the world of money fun, familiar and accessible.
Get a nudge in the right direction
Powered by behavioral psychology and data. When there’s something you need to know, or a financial action you ought to take, we’ll send you a personalized, timely nudge as a reminder. Then step by step, before you know it, you’re on a path to prosperity. Send a nudge via SMS, email, Slack, Teams, WhatsApp or Meta. And guess what? Only 1% of people unsubscribe.
Change the narrative with stories
Step inside our library of dynamic financial education stories, designed to help you achieve what you want in life - from everyday money management to more complex finance topics. Interactive, impartial financial education, money management tools and progress trackers mean you’ll never miss a step.
Make money management easy with tools
Our interactive tools help you plan, prepare and organize your finances from the unexpected to the expected. The tools (for budgeting, saving and investing) are embedded in stories, simplifying money at exactly the right time in your learning journey.
Check your financial health
Our financial health checkup helps you understand where you’re thriving and where there’s room for improvement. From saving and spending to borrowing and planning, you’ll get an instant score and financial education plan to improve your financial health. A financial health score enables you to measure your progress over time, and take action.
Book a demoGet started for free today. Book a demo.
Frequently asked questions
Here are a few of our frequently asked questions. Looking for more? Check out the full list below. Or get in touch and we can talk.
READ FULL FAQSWhat is nudge?
nudge is an impartial, global financial education platform for all.
Our platform coaches you to take action on your finances, to feel in control of life. Key features include:
- Prompts and reminders: When there’s an event in personal finance you need to know about, or take action on, nudge will send you a personalized, timely prompt - or ‘nudge’ - to remind you.
- Personalized feed and stories: nudge provides financial skills and knowledge, designed just for you and your circumstances. Right from your first visit, there’s always a clear next step in your financial wellness journey.
- Money management tools: Starting with a view of what people like you do with their money, the budget tool helps you plan anything from holidays to school fees. And savings, borrowing and life goal planners help you manage all kinds of finances and take control.
- No sales pitches: With nudge, you don’t have to worry about someone trying to sell you financial products. We give you the tools you need to achieve financial wellness, and nothing more.
Does nudge sell financial products or services?
No. nudge is 100% impartial financial education.
That's transparent and free from product or provider bias. This allows nudge to focus on improving financial skills and knowledge without the conflict of product or service distribution.
Can I create my own content for the nudges and the financial education feed?
Yes. nudge technology uses data and behavioral psychology to deliver the right content to the right people, at the right time - be that our content or your own.
What tools does nudge include?
You can access a variety of money management tools, designed to help you budget, invest and save.
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Financial wellness for all
For your employees
Discover the true needs of your employees to inform your wellbeing strategy, drive uptake of employee benefits and boost your people’s financial wellbeing.
For your customers
Gain a better understanding of your customers to inform your engagement strategy, educate customers on your products and support their wellbeing.
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76% of employees say that they’ve had challenges understanding and making the most of their benefits.
The opportunity to increase benefit understanding and utilization is huge and the potential to improve financial wellbeing is even bigger. Find out how to educate and drive action on your benefits to improve your people's financial wellbeing today.
Get started for free today. Book a demo.
