Improve your people’s
financial wellbeing
through our platform


When there’s something you need to know, or a financial action you ought to take, you'll receive a personal, timely, prompt to remind you.


Snackable financial education content – personalised to your preferences – keeps you informed, improves financial literacy and makes managing money compelling and interesting.


Our intelligent tools make tasks like budgeting or saving for goals easy, inspirational and rewarding. Just plug in your figures, and the technology does the rest.


The nudge personal finance solution helps people maximise financial opportunities, overcome financial problems and make managing money easy. It has three key features.

for everyone

nudge is the world’s leading financial wellbeing provider. Our global service integrates news, data and behavioural psychology to deliver a market-leading personal finance solution. We’re 100% unbiased, with no hidden agenda.

nudge in the workplace

Over 100 of the world’s most respected organisations – big and small – use nudge to help their employees achieve their dreams and avoid financial problems. They also use nudge to promote and elevate their existing reward strategies.


nudge beyond the workplace

nudge isn’t just for employees, it can be for customers too. It’s a great way to show you care and add value to your products and services. It will improve your customer’s relationship with money – and with your organisation.


The nudge solution is fast, intuitive and easy to navigate on any device – desktop, tablet or mobile. You can choose how you receive your nudges – as a text message, email or on WhatsApp (or even all three, if you’re a belt, braces and elastic kind of person).

nudge – the way you like it


Live on your mobile but like a richer experience?


Busy busy busy? We’ll nudge you in 160 characters or less!


A bit old school? Like detail, saving and sharing your nudges?

Uniquely powerful solution

nudge doesn’t just use the best software technology. It also uses – nudge theory.

The best technology

nudge functionality is designed to deliver the right content to the right person at the right time.

nudge theory

We use behavioural psychology insights to present content how and when it will be most effective.


Features and benefits

  • Mobile-first design
  • Optimised for sharing
  • Machine-learning to provide optimally personalised content
  • Comprehensive analytics suite
  • Sophisticated search functionality
  • Custom branding option
  • Data integration with all major HR and Benefit platforms
  • ISO27001 data security accredited
  • Data hosted in UK only
  • Dedicated support desk for clients and users
  • Single Sign-On Support

Introduce financial wellbeing to your organisation today

nudge by name, nudge by nature

The nudge solution uses insights from behavioural psychology – nudge theory – to increase the likelihood of positive outcomes for our users.

It’s about how and when you present options – delivering the right content to the right person at the right time – for all the right reasons.

So they can make the right decisions and improve their financial wellbeing.

Brighter financial futures for everyone, everywhere

nudge uses simple, relevant, timely education to help people understand complex financial matters.

nudge helps people take simple proactive actions to increase their wealth, avoid financial problems and make managing money simple and stress-free (sometimes even a pleasure).

nudge helps people achieve financial wellbeing and happiness.